Emblem Logo Design

Emblem logos are a type of logo design that combines text and imagery within a unified shape or emblem. These logos often feature a symbol or icon surrounded by a badge or frame, with the brand name or tagline incorporated into the design. Emblem logos have a classic and traditional aesthetic and are commonly used by organizations, clubs, and businesses that want to convey a sense of heritage, authority, or professionalism.

When to choose Emblem logos:

Emblem logos can be a suitable choice in various scenarios. Here are some situations where choosing an emblem logo might be beneficial:

  • Brand Heritage: If your brand has a long history or wants to evoke a sense of tradition, an emblem logo can help communicate that heritage and establish credibility.
  • Formal Industries: Emblem logos are often used in industries such as law, finance, academia, and government, where a formal and authoritative image is desired.
  • Membership Organizations: Clubs, associations, and organizations often choose emblem logos to create a sense of exclusivity and unity among their members.

How to design Emblem logos:

Designing an emblem logo requires careful attention to detail and balance between the symbol, typography, and overall composition. Here are some steps to guide you through the design process:

  1. Research and Concept Development: Conduct research on the brand, its values, and target audience. Develop a concept that aligns with the brand’s personality and resonates with the intended audience.
  2. Sketching and Iteration: Begin by sketching various ideas for the emblem, symbol, and typography. Experiment with different shapes, motifs, and compositions. Iterate and refine the designs based on feedback and evaluation.
  3. Symbol and Imagery: Design a symbol or icon that represents the brand’s identity or key attributes. Ensure it is visually appealing, recognizable, and meaningful. Consider using imagery that relates to the brand’s industry or values.
  4. Typography: Choose a font that complements the emblem and aligns with the brand’s personality. Pay attention to legibility, readability, and the overall visual balance between the typography and emblem.
  5. Composition and Layout: Arrange the emblem, symbol, and typography within a unified shape or badge. Pay attention to the proportions, spacing, and alignment to create a visually harmonious design.
  6. Color Selection: Choose colors that reflect the brand’s personality and evoke the desired emotions. Consider the contrast and harmony between the emblem, typography, and background.

Do’s and Don’ts:


  • Create a design that reflects the brand’s values, personality, and target audience.
  • Ensure the emblem and typography are clear and legible, even at smaller sizes.
  • Use meaningful symbols or imagery that align with the brand’s identity.
  • Strive for a balanced and visually pleasing composition.
  • Test the logo design across different backgrounds and mediums.


  • Avoid excessive complexity or overcrowding in the design.
  • Don’t compromise legibility for the sake of ornamentation.
  • Avoid using generic or cliché symbols that do not differentiate your brand.
  • Do not rely solely on trends; aim for a timeless and enduring design.
  • Don’t use colors that clash or diminish the legibility of the logo.

Case Studies: Famous EMBLEM Logos:

  • Starbucks: The Starbucks emblem logo features a twin-tailed siren within a circular badge. It represents the brand’s history as a purveyor of fine coffee and conveys a sense of craftsmanship and quality.
  • Harley-Davidson: The Harley-Davidson emblem logo consists of a shield-shaped badge with a bar and shield symbol in the center. It represents the brand’s ruggedness, power, and freedom associated with motorcycle culture.
  • BMW: The BMW emblem logo showcases a circular emblem with the brand name and a stylized representation of a propeller. It symbolizes the brand’s history as an aircraft engine manufacturer and represents precision and performance.

Digital Execution:

When executing emblem logos digitally, consider the following:

  • Simplify the design: Ensure the emblem logo translates well when scaled down for digital platforms. Simplify the details to maintain legibility and clarity.
  • Responsive design: Optimize the logo’s design for responsive web design, ensuring it adapts well to different screen sizes and orientations.
  • Scalable vector format: Use vector graphics to ensure the logo retains its quality and sharpness across different digital mediums and sizes.


Emblem logos are a classic and traditional approach to visual brand representation. They combine text and imagery within a unified emblem, conveying a sense of heritage and authority. When designing an emblem logo, consider the brand’s values, target audience, and industry to create a design that is visually appealing, timeless, and aligned with the brand’s identity.

Ready to make a memorable mark with a captivating logo? Contact DesignersARK today to discuss your logo design in Hyderabad needs, and let us bring your brand to life through the power of design. Remember, a great logo speaks volumes. Choose DesignerARK for a logo that resonates with your audience and sets your brand apart from the competition.

Emblem Logo FAQs

Can emblem logos work for modern and contemporary brands?

Emblem logos are typically associated with a classic and traditional aesthetic. However, with careful design considerations, they can be adapted to work for modern and contemporary brands.

Are emblem logos suitable for all types of businesses?

Emblem logos are commonly used by organizations and businesses that want to convey a sense of heritage, tradition, or authority. They may not be the best choice for brands that aim to communicate a more modern, minimalistic, or informal image.

Can an emblem logo be used without the text?

In some cases, the emblem or symbol within an emblem logo can be used as a standalone visual element to represent the brand. However, the full emblem logo with the brand name is typically used for better recognition and association.

What is the difference between emblem logos and badge logos?

Emblem logos and badge logos are similar in that they combine text and imagery within a unified shape. The key difference is that emblem logos often have a more intricate and detailed design, while badge logos tend to be simpler and cleaner in their composition.

Should I hire a professional designer to create an emblem logo?

Working with a professional designer can help ensure that your emblem logo is well-crafted, visually appealing, and effectively represents your brand’s values and identity. However, if you have design skills and a good understanding of branding principles, you can create your own emblem logo.

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