Combination Mark Logos Design

Combination marks are a type of logo design that combines both text and symbol/icon elements to create a unified and distinctive visual representation. These logos incorporate typography and imagery in a balanced manner, allowing for flexibility and brand recognition. Combination marks are widely used by businesses and organizations across various industries as they offer the benefits of both text-based and symbol-based logos.

When to choose Combination Mark Logos Design:

Combination marks can be a suitable choice in various scenarios. Here are some situations where choosing a combination mark might be beneficial:

  • Brand Recognition: If your brand is not widely known, a combination mark can help establish brand recognition by incorporating both the brand name and a visual symbol/icon.
  • Versatility: Combination marks offer versatility in terms of logo placement and usage. They can be scaled up or down without losing their impact and can be used in various marketing materials.
  • Clear Communication: Combination marks allow for the clear communication of the brand’s name and the visual representation, ensuring that the brand’s identity is easily understood.

How to design Combination Mark Logos Design:

Designing a combination mark requires careful consideration of typography, symbolism, and the overall composition. Here are some steps to guide you through the design process:

  • Research and Brand Analysis: Understand the brand’s values, target audience, and desired message. Identify key elements that should be incorporated into the combination mark.
  • Typography Selection:Choose typography that reflects the brand’s personality and is legible at different sizes. Experiment with various fonts, weights, and styles to find the right balance.
  • Symbol/Icon Design: Develop a symbol or icon that represents the brand’s essence or key attributes. Ensure the symbol is visually appealing, memorable, and relevant to the brand.
  • Composition and Layout:Arrange the typography and symbol in a harmonious and balanced composition. Pay attention to proportions, spacing, and alignment to create a visually pleasing design.
  • Color Selection: Choose colors that align with the brand’s identity and evoke the desired emotions. Ensure that the color palette enhances the overall visual impact and legibility.
  • Iteration and Refinement: Gather feedback from stakeholders and potential customers. Iterate and refine the combination mark based on the feedback received, focusing on improving clarity and visual impact.

Do’s and Don’ts for Combination Mark Logos Design:

Do’s for Combination Mark Logos Design:

  • Ensure a harmonious balance between the typography and symbol/icon elements.
  • Make sure the logo design is scalable and retains legibility at different sizes.
  • Choose typography and colors that reflect the brand’s personality and evoke the desired emotions.
  • Test the combination mark across different backgrounds and mediums to ensure readability and visual impact.

Don’ts for Combination Mark Logos Design:

  • Avoid overcrowding the design with excessive elements or details.
  • Don’t choose overly complex fonts that hinder legibility.
  • Avoid using symbols/icons that are too generic or unrelated to the brand.
  • Don’t rely on trends that may quickly become outdated.
  • Avoid color combinations that clash or compromise legibility.

Case Studies: Famous Combination Marks:

  • Nike: The Nike combination mark features the iconic “swoosh” symbol alongside the brand name in a simple, bold, and recognizable design. It represents the brand’s athleticism, movement, and innovation.
  • McDonald’s: The McDonald’s combination mark incorporates the iconic golden arches symbol alongside the brand name. It represents the brand’s fast-food offerings and is widely recognized globally.
  • FedEx: The FedEx combination mark combines bold typography with an arrow hidden within the negative space between the “E” and “x”. This hidden arrow symbolizes speed, precision, and delivery.

Digital Execution:

When executing combination marks digitally, consider the following:

  • Scalability: Ensure the combination mark retains its legibility and visual impact when scaled down for digital platforms or mobile devices.
  • Responsiveness: Optimize the combination mark’s design for responsive web design, ensuring it adapts well to different screen sizes and orientations.
  • Consistency: Maintain consistency in typography, color, and spacing across digital platforms, including websites, social media profiles, and mobile apps.


Combination marks offer the benefits of both text-based and symbol-based logos, creating a unified and recognizable visual identity for a brand. When designing a combination mark, consider the brand’s values, target audience, and desired message. Create a harmonious balance between the typography and symbol/icon elements, ensuring scalability and legibility. With careful execution and digital adaptation, combination marks can effectively represent a brand across various mediums.

Ready to make a memorable mark with a captivating logo? Contact DesignersARK today to discuss your logo design in Hyderabad needs, and let us bring your brand to life through the power of design. Remember, a great logo speaks volumes. Choose DesignerARK for a logo that resonates with your audience and sets your brand apart from the competition.

Combination Marks FAQs:

Can combination marks work for small businesses? 

Yes, combination marks can work well for small businesses as they provide a clear and unified visual representation of the brand. They help establish brand recognition and can be versatile in their usage.

Can I use a combination mark without the symbol/icon?

In some cases, the combination mark can be used with just the typography, omitting the symbol/icon. However, the symbol/icon element adds visual interest and recognition to the logo design.

Are combination marks more effective than text-only or symbol-only logos? 

Combination marks offer the advantages of both text-based and symbol-based logos. They provide a comprehensive visual representation that incorporates both the brand name and a distinctive symbol/icon, making them versatile and memorable.

Should I use a complex symbol/icon in a combination mark?

It’s generally advisable to keep the symbol/icon element of a combination mark simple and easily recognizable. Complex symbols/icons can be challenging to reproduce and may lose impact when scaled down.

Can I change the colors of a combination mark for different applications?

While maintaining consistency is important, some flexibility in color adaptation may be necessary based on the background or context. However, it’s essential to ensure that the adapted colors still align with the brand’s identity and maintain readability.

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